05 - 08
Eshraq Website

Proud to work with
Eshraq Investments
  • UX Design
  • UI Design


Eshraq Investments, a prominent investment company, is dedicated to providing exceptional financial services and opportunities to its clients. With a commitment to excellence, Eshraq Investments recognized the need for a better website design that aligns with its brand identity and effectively communicates its value proposition. The goal was to create a website that reflects Eshraq Investments' professionalism, expertise, and commitment to delivering outstanding investment solutions.

Problem Statement

The existing website design may have presented challenges in terms of user experience, visual appeal, and overall effectiveness in conveying key information to visitors. Eshraq Investments aimed to address these issues by revamping its website design.

The challenges included creating an intuitive and user-friendly interface, improving navigation and information hierarchy, ensuring a cohesive and visually engaging design, and optimizing the overall user experience. The goal was to provide visitors with a seamless browsing experience and instill confidence in Eshraq Investments' capabilities and services.

My Role

Collaborating closely with the Eshraq Investments team, I analyzed the existing website design, conducted user research, and identified pain points and opportunities for improvement.

By applying user-centered design principles, I crafted a new website design that emphasizes clarity, simplicity, and visual appeal. I focused on enhancing information architecture, streamlining navigation, and creating engaging visual elements that showcase Eshraq Investments' expertise and offerings effectively. Through careful consideration of typography, color schemes, and layout, I aimed to create a cohesive and visually compelling website design that strengthens Eshraq Investments' online presence and resonates with its target audience.


Holistic Evaluation / User research / User persona / Wireframes / User interface / Design system / Usability testing

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