05 - 08
- UX Design
- UI Design
Eshraq Investments, a prominent investment company, is dedicated to providing exceptional financial services and opportunities to its clients. With a commitment to excellence, Eshraq Investments recognized the need for a better website design that aligns with its brand identity and effectively communicates its value proposition. The goal was to create a website that reflects Eshraq Investments' professionalism, expertise, and commitment to delivering outstanding investment solutions.
The challenges included creating an intuitive and user-friendly interface, improving navigation and information hierarchy, ensuring a cohesive and visually engaging design, and optimizing the overall user experience. The goal was to provide visitors with a seamless browsing experience and instill confidence in Eshraq Investments' capabilities and services.
Collaborating closely with the Eshraq Investments team, I analyzed the existing website design, conducted user research, and identified pain points and opportunities for improvement.
By applying user-centered design principles, I crafted a new website design that emphasizes clarity, simplicity, and visual appeal. I focused on enhancing information architecture, streamlining navigation, and creating engaging visual elements that showcase Eshraq Investments' expertise and offerings effectively. Through careful consideration of typography, color schemes, and layout, I aimed to create a cohesive and visually compelling website design that strengthens Eshraq Investments' online presence and resonates with its target audience.
Holistic Evaluation / User research / User persona / Wireframes / User interface / Design system / Usability testing